This is what Klaviyo looks like when everything is working.
Campaigns firing on schedule. Flows converting 24/7. Revenue attributed. List growing. This is the dashboard we build toward — and what we manage ongoing.
app.klaviyo.com/dashboard
Sample data — illustrative only
📊 Overview
✉️ Campaigns
⚡ Flows
👥 Segments
📋 Lists
🔬 Analytics
⚙️ Settings
Overview — Last 30 Days
Jan 1 – Jan 31, 2025
Total Email Revenue
$96,200
↑ 34% vs last month
Campaign Revenue
$31,200
↑ 18% vs last month
Flow Revenue
$65,000
↑ 47% vs last month
Open Rate
38.4%
↑ 8.1% pts vs baseline
Click Rate
6.2%
↑ 2.8% pts vs baseline
Inbox Placement
94%
↑ from 81%
Email revenue trend — last 30 days
Recent Campaigns
View all →
VIP Early Access — New Collection
Sent Jan 18 · 1,140 VIP recipients
58.4%
Open
14.2%
Click
$11,200
Rev
Flash Sale — 24 Hours Only
Sent Jan 14 · 8,240 recipients
44.1%
Open
8.2%
Click
$18,600
Rev
Restock Your Favorites Reminder
Sent Jan 6 · 2,600 post-purchase
51.2%
Open
11.8%
Click
$6,400
Rev
Active Flows — generating revenue 24/7
👋
Joined List
→
✉️
Welcome 1
→
⏰
Wait 2d
→
✉️
Welcome 2
→
🔀
Opened?
→
🎁
Offer Email
7active flows generating revenue daily
94%inbox placement rate maintained
12active segments updated weekly
4.2×ROI vs paid acquisition channels
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